Hollywood film industry nowadays is trying to promote cultural diversity, reforming the Oscars. In opposition to the fixed formulas of western mainstream productions BRICS films are diverse by definition. The main objective of the BRICS selection is to contribute to promotion of cultural, genre, and thematic diversity as well by screening films that reflect these attributes, which have already existed in the national approaches to cinematography and filmmaking. Thus, this experience is particularly relevant and can be shared not only within the film industry community of BRICS countries but also with the other leading film industry representatives, including Hollywood.
The acronym BRICS stands for a group of five countries, e.g. Brazil, Russia, India, China, and South Africa, which is considered one of the most important international associations. Nowadays the organisation accounts approximately 41% of the world population and has a significant role in the global economy. The major part of BRICS countries can be characterised by a highly developed film industry, a huge number of released movies, and by a large number of consumers as well. Each member of the BRICS community cooperates, to a greater or lesser extent, with the other national industries in the field of producing feature films, exchanging technologies and loca-tions, and promoting the content. Every national film production and approach to filmmaking has its own distinctive features.
This relatively small selection includes two films per country and demonstrates extreme thematic, genre and stylistic diversity. It is difficult to imagine more contrasting and creative oppositions inside each country and between them.
Together with the representatives of national film organisations we decided to concentrate upon regional film traditions whose originality is obvious. It is reflected in the multiplicity of cultures and languages on the screen.